Measurement framework

Know the difference between attention and action.

Rallify follows the supporter journey without presenting impressions or clicks as verified participation.

StageWhat is measuredWhat it answers

Campaign reachPage views, visitors and QR scansHow many people encountered the campaign?

Link engagementUnique clicks and tracked sourcesWhich channels drove attention?

RegistrationCompleted, consented registrationsHow many people identified as supporters?

Poster generationGenerated and downloaded assetsWho prepared to participate publicly?

Platform sharesWhatsApp, Status, Facebook, X, LinkedIn, copied links and native sharesWhere were share actions initiated?

Hashtag activityVolume, contributors, timing, reach estimates and suspicious patternsHow did the public conversation develop?

Verified publicationValid links, supported screenshots or approved callbacksHow many supporters actually published?

Referral conversionClicks, registrations and verified participants linked to referral URLsWho mobilised genuine participation?

Campaign outcomeTargets, updates, media coverage and documented resultsDid the rally achieve its objective?

Measurement integrity

✓ Duplicate clicks and repeat registrations are separated.

✓ Bot-like behaviour and suspicious referral traffic are flagged.

✓ Share intent is never reported as confirmed publication.

✓ Hashtag estimates remain separate from first-party data.

✓ Historical campaign records remain auditable.

✓ Organisers can export clear post-rally reports.

Make participation visible